Why Outdoor Advertising?

Outdoor Advertising industry in India is growing significantly today. From conventional to the most contemporary tools, technologies and techniques, Indian outdoor advertising companies have been able to take the advertising messages to the audience on the move and in transit. Outdoor advertising on billboards & other opportunities are mushrooming everywhere in the cities, towns and even villages of India.

As per PWC, The estimated size of Out of home media (OOH Advertising) advertising spend in India was Rs 15 billion in 2008, which is projected to become almost twice its current size in 2013 (i.e., Rs 25 billion). Out-of Home Media advertising cashes upon the opportunity to display advertisements that affect, engage and compel action of potential customers.

This powerful medium offers 24 hour exposure, 7 days a week, 52 weeks of the year. You don’t turn it on and you can’t turn it off; You can’t change the channel and you can’t turn the page. A powerful, persuasive, influential presence in the middle of everyone’s’ day.
Some prominent reasons for investing in outdoor advertising are given below.

Widespread Reach – Outdoor Advertising provides broad coverage and targeted market reach. It is the most visible media exposed to everyone who goes outside of the home to work, school, shop or play.

Visual Spread – The continuous presence of Outdoor Advertising produces a vast visual spread unmatched by any other medium, for example billboard advertising.

Specific Targeting - Not only can you reach mass audiences with Outdoor Advertising, but it also allows for targeting specific communities, ethnic groups, ages, income levels, etc.

Repeated Exposure - Seven days a week, 24 hours a day, 30 days a month, Outdoor generates repeated exposure, delivering your message over and over again.

It’s Flexible - Outdoor Advertising can be placed in locations reaching everyone transiting through your specific market area. You can pinpoint your prime target audience exactly!

Powerful Impact - Outdoor is BIG, BOLD & COLOURFUL. It’s always there and always visible!

Talk to us today for your requirements for outdoor advertising in India.