Highway Advertising

The objective of highway advertising in India in large format is to provide drivers with essential information required to make informed decisions as well as to promote your brand, product or service. Can you imagine what it would be like if you drove hundreds of kilometres without seeing any billboard advertising? Where would you eat when you got hungry? Where would you sleep? The fact is that highway large format billboard advertisements surround consumers with their presence everywhere.

Since it is largely in the public domain, outdoor advertising on fuel stations on Indian highways assuredly reaches its audience. People can’t “switch it off” or “throw it out” as they queue up to refill their fuel tanks while transiting from one city to another. They stay exposed to it whether they like it or not making them a truly “captured audience”.

Most highway billboards advertise local restaurants, hotels, motels and shops as you go along the highway and are crucial to developing business in small towns enroute. Even national and global brands make use of highway advertising in order to let people know about the variety of their services and products or for simply brand building particularly in more densely populated urban areas.

Since the highway spread life line of the nation, large format billboards on highways at widespread fuel stations located on India’s highways enables a very high brand recall. While still very much a local medium, highway advertising in India is continuing to grow in popularity for regional and national advertisers.

Blue Ocean Media – an Indian Ad Agency, can provide you with Billboards located strategically on major highways in India. These large format billboards are placed in highly visible sites and provide high-density consumer exposure. They continue to build frequency day after day and quickly expose your promotional message to a large audience.