Blue Ocean Media taps into HOHO bus service

Thursday,Feb 17, 2011

Blue Ocean Media, the upcoming out of home media company, has recently bagged an array of accounts across various categories. The company has now grown a notch higher with its recent collaboration with HOHO (Hop On Hop Off buses), Delhi’s only official city sightseeing bus service, for media display rights. These buses ply all over Delhi covering 19 popular attractions from 8 am to 8 pm.

The HOHO bus service is being provided by Prasanna Purple Mobility Solutions Pvt Ltd.

According to Rajiv Saxena, MD, Blue Ocean Media, “Media has huge potential and we surely value our association with this high profile project by Purple Mobility Solutions and Delhi Tourism. This is a good entry point in the Delhi market and will give advertisers value for money.”

Ajay Arora, Director – Sales, Blue Ocean Media, added here, “With such an extensive route and the mass reach appeal, HOHO bus services are certainly going to add up a new dimension to the tourist travelling and advertising space in Delhi.”

Speaking about the HOHO concept, Prasanna Patwardhan, CMD, Prasanna Purple Mobility Solutions Pvt Ltd, commented, “Globally, this concept of Hop On Hop Off city sightseeing is flourishing and I am confident this concept shall be a great success in India too. India is rich with diversified culture and endless history, and the best way to see any city is to have an itinerary that could be designed and followed by any single individual.”

HOHO buses cover major parts of Delhi such as Connaught Palace, Chanakyapuri, Teen Murti, Rashtrapati Bhavan , Parliament House, among others and terminates at Jantar Mantar.

Blue Ocean Media offers pan-India OOH services, offering suitable media options at value for money. Core offerings include media at fuel stations, bus shelters, HOHO buses, Metro feeder buses, large formats in Mumbai, and brand activation, among others.