Blue Ocean Media bags the media rights for Delhi’s HOHO Buses
Posted by Adgully Bureau | February 17th, 2011 at 7:42 am
Blue Ocean Media, the upcoming out of home media company, has recently bagged an array of accounts, across various categories. However, the company has now grown a notch higher with its recent collaboration with HOHO – Delhi’s only official City Sightseeing Bus service for the media display rights. HOHO bus services are probably the utmost answer to the traveler’s inconvenience of sightseeing Delhi and the venture would not only give clients a new media to market their product and services by offer a mass reach.
These buses ply all over Delhi covering 19 popular attractions in Delhi from 8 a.m. to 8 p.m..
Ajay Arora, Director Sales Blue Ocean media reaffirmed that the media will be accepted by the advertisers With such an extensive route ,. the mass reach appeal, HOHO bus services are certainly going to add up a new dimension to the tourist travelling and advertising space in Delhi.
HOHO Buses cover Major parts of Delhi starting from heart of Delhi i.e. Connaught Palace to ITO , Delhi Gate Daryaganja, Jama Masjid, Ring Road , Delhi Govt. Secretariat , Pragati Maidan , Delhi Zoo, Sunder Nagar and plush locations of South Delhi including Nizamuddin, Ashram, Lajpat nagar, GK 1 , Isckon Temple ,Saket , Nehru Place , GK 3 Press Enclave Road, IIT , Hauz Khas, AIMS , Green Park, Safdarjung Chanakyapuri Teen Murti Rashtra pati Bhavan , Parliament house, hotel Taj Mansingh Dr Rajandra Prasad road, Hotel Le meridian , Press Club ,Janpath , Gurudwara Bangla Sahib and concludes at Jantar mantar .
Prasanna , CMD , Prasanna Purple Mobility Solutions Pvt. Ltd., quotes that his vision is to provide the best of city sightseeing experience to all the travellers in Delhi. Globally, this concept of Hop On Hop Off city sightseeing is flourishing and he is sure and confident, this concept shall be a great success in India too. India is rich with diversified cultures and endless history, with changing times, the best way to see any city is to have an itinerary which could be designed and followed by any single individual.. He quotes, while the Delhi project would be another success story in his career, he already looking at taking this project to other important tourist interest cities across the country.
Rajiv Saxena, MD, Blueocean Media said that the media has huge potential and we surely value association with this high profile project by Purple UMTC, and Delhi Tourism and privileged to be part of the initiative. This is good entry point in market of Delhi and will give advertisers value for money.
Blue Ocean Media Offers Pan – India, OOH Services. An organization driven by an objective to offer the clients the suitable Media options at Value for Money. Our focus is to provide high-class, customer-focus Out of Home solutions The Core Offerings are Media @Fuel Stations Pan India , Bus Shelters, HOHO Buses ,Metro feeder buses , Large Format in Mumbai, Brand Activation.
Source: http://www.adgully.com/media/ooh/blue-ocean-media-bags-the-media-rights-for-delhis-hoho-buses.html